The History of Marketing Science

by Russell S. Winer and Scott A. Neslin

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The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:9814596477

ISBN13:9789814596473

Release Date:August 2014

Publisher:World Scientific Publishing Company

Length:528 Pages

Weight:1.92 lbs.

Dimensions:1.1" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics

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The History of Marketing Science

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