The Idea Writers: Copywriting in a New Media and Marketing Era

by Teressa Iezzi and Jonah Bloom

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Book Overview

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

Format:Paperback

Language:English

ISBN:0230613888

ISBN13:9780230613881

Release Date:December 2010

Publisher:Palgrave MacMillan

Length:213 Pages

Weight:0.67 lbs.

Dimensions:0.6" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics

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The Idea Writers: Copywriting in a New Media and Marketing Era

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