Joe Heuer demystifies the process of creating Customer Loyalty in this uniquely entertaining book. You’ll learn the simple universal principles that will not only inspire your Customers to keep coming back, but will encourage them to sing your praises to the world. Joe also explores the myths about Customer satisfaction that you need to recognize in order to thrive in both today’s and tomorrow’s marketplace. Learn to leave your competitors behind while you create a new category of one. This book is a must for anyone who wants to make the quantum leap from Customer satisfaction to Customer Loyalty. The Idiot-Proof Guide to Customer Loyalty answers the question "If quality determines Customer Loyalty, how could you possibly explain Dominos Pizza?"
I have found this little book to be a big inspiration. It really puts things in perspective and the authority in which it is written makes for an educated, but non patronizing read. I love it and have shared copies with friends and business associates. I thought I was turning them on to Joe, turns out they aready knew about him. Brilliant.
A great guide for any organization
Published by Thriftbooks.com User , 21 years ago
This is a wonderful little book, something that every company should purchase for every employee who has even the slightest contact with customers. It sufficiently simple to be accessible to people at every reading level, yet packed with the most profound wisdom (aka uncommon common sense). Even better, it's a joy to read to the humor of Joe Heuer, the man behind the Daily Daffynitions email publication.
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