The IMC Case Book: Cases in Integrated Marketing Communications

by Susan K Jones and Susan K. Jones

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More than 20 of the world's most respected marketing and advertising professors combined their talents to create the 14 fresh and relevant cases in this Integrated Marketing Communications text. The... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0692666699

ISBN13:9780692666692

Release Date:April 2016

Publisher:Midwest Marketing Education Foundation

Length:318 Pages

Weight:1.63 lbs.

Dimensions:0.7" x 8.5" x 11.0"

Related Subjects

Business Business & Investing

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The IMC Case Book: Cases in Integrated Marketing Communications

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