This book is a complete guide to the Internet for marketing sales, publicity and all types of business uses. Written by a professor, who is on several Internet committees, the text gives professionals detailed step-by-step advice for conducting all sorts of business on the Internet without violating Internet taboos. Discusses and explains getting on the Internet, exchanging information, doing market research, obtaining product and technical information, announcing products, conducting ''live'' conferences and making sales.
This is the first book on how to do business on the Internet ever published. An intellectual. brillint book from 1994. Now out of date (no surprise), you should read this book for context and to see just how far ahead of the times this book was then. It is full of what then was wise, marvelous advice. Many astonishing insights. Indeed, the sections on spamming still holds water.
ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.