The Irresistible Value Proposition: Make the Customer Want What You're Selling and Want It Now

by Steve Thompson

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The Irresistible Value Proposition takes the least understood concept in business-value-and turns it into a powerful selling tool In B2B sales, you make your value proposition irresistible when you:1. Tie it to both business and personal priorities of key decision makers2. Highlight your incremental value to their most likely alternative3. Present it using the customer's success metricsLearn to make the customer want what you're selling-and want it now-by clearly communicating your value in their language.

Format:Paperback

Language:English

ISBN:154450196X

ISBN13:9781544501963

Release Date:March 2019

Publisher:Value Lifecycle

Length:100 Pages

Weight:0.35 lbs.

Dimensions:0.2" x 5.5" x 8.5"

Related Subjects

Business Business & Investing Economics

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The Irresistible Value Proposition: Make the Customer Want What You're Selling and Want It Now

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