Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling
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Book Overview
Proven techniques to master the art of the cold call Cold calling is not only one of the fastest and most profitable ways to initiate a new sales contact and build business; it's also one of the most dreaded--for the salesperson and the recipient. Smart Callin g has the solution: Art Sobczak's proven, never-experience-rejection-again system. Now in an updated 2nd Edition , it offers even smarter tips and techniques for prospecting new business while minimizing fear and rejection. While other books on cold calling dispense long-perpetuated myths such "prospecting is a numbers game," and salespeople need to "love rejection," this book will empower readers to take action, call prospects, and get a yes every time. Updated information reflects changes and advances in the information gathering that comprises the "smart" part of the calling Further enhances the value and credibility of the book by including more actual examples and success stories from readers and users of the first version Author Art Sobczak's monthly Prospecting and Selling Report newsletter.
Format:Hardcover
Language:English
ISBN:1118588711
ISBN13:9781118588710
Release Date:April 2013
Publisher:Wiley
Length:256 Pages
Weight:1.02 lbs.
Dimensions:0.9" x 6.4" x 9.3"
More by Reginald De Koven
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