Radio and television news are expanding everywhere, often at the expense of print media. Developments in global communications, in theory at least, have made the world smaller. An event anywhere can theoretically be reported anywhere else on radio within minutes; on television within hours. But theory and practice are often far apart. Broadcast News has become a global business, almost like the music industry, with its own 'Top 10' and an inevitable streamlining of taste. A few major organisations control the newsflow. Syndicators guarantee that more and more of us get to see or hear the same stories. This is typified by the growth of independent or local news stations, and cable suppliers, competing mercilessly with the traditional giants of the news airwaves (the US Networks, the BBC and other Public Service Broadcasters, etc.). But does this development satisfy the democratic demands of enlightened society and of informed citizens? This book presents a catalogue of worries, but also some rays of hope. It looks in detail at news broadcasters on both sides of the Atlantic. It also covers the international broadcasting scene as well as third world countries and recent developments in Glasnost's USSR. A major empirical study of what we get from broadcast news (taking the case of the USA, Britain and Sweden) is also presented. Models useful for understanding both the present and the future are suggested.
You must understand the media inorder to live in the media
Published by Thriftbooks.com User , 24 years ago
It goes into how the business uses the media for its own desires or the desires of its patrons. I even heard Dr. Baran himself lecutre about this too. His lecutres and his books ask you hard questions about how the business serve the democratic world in which we live in. The book doesn't favor any side, it telling you what to think about. The book is like a key that is opening the world to our media and how we chose to use it. This book is another item to have in the quest of understanding media.
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