The Language of Brands: A Linguistic Framework for Creating Brand Distinction
No Customer Reviews
There's a new rule in marketing: brands must speak to consumers using their language. The Language of Brands is about how the largest and most successful businesses use language to connect with consumers. It's about how the words marketers use do more than just share simple messages. Why are some writers good and others bad? Why has content become such a central part of the marketing machine?The Language of Brands looks at businesses that have successfully mastered their language to great effect. The brand that conquered Christmas and became a part of December canon, the brand whose very name instantly brings with it a sense of motivation and potential, and the brand whose language did more for the diamond industry than a sparkling stone ever could.The Language of Brands reveals why when we look at billboards and webpages - and whatever other channels businesses market to us through - we read what we read, see what we see, and feel what we feel.
Format:Paperback
Language:English
ISBN:1661927181
ISBN13:9781661927189
Release Date:January 2020
Publisher:Independently Published
Length:222 Pages
Weight:0.57 lbs.
Dimensions:0.5" x 5.2" x 8.0"
Customer Reviews
0 rating
Copyright © 2025 Thriftbooks.com
Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
