The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day
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A great marketing plan identifies where an organisation is, where it wants to be and how it will get there. Most companies think they already have such a plan - but often they really only have a budget, a sales goal or an excuse. According to Kurnit and Lance, it's not about copying someone else's cookie-cutter plan or retreading one's own plan from years past. There's a far more effective option: harnessing the company's own internal brain trust to create something fresh and perfectly tailored. Filled with advice, this is a small but powerful tool.
Format:Hardcover
Language:English
ISBN:1591843057
ISBN13:9781591843054
Release Date:December 2009
Publisher:Portfolio
Length:273 Pages
Weight:0.55 lbs.
Dimensions:1.0" x 5.3" x 7.1"
Age Range:18 years and up
Grade Range:Postsecondary and higher
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