The Manager's Guide to Distribution Channels
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Book Overview
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with real world cases and examples to give managers a non-theoretical, balanced blend of thought-provoking insights and hands-on tactics.
Format:Hardcover
Language:English
ISBN:0071428682
ISBN13:9780071428682
Release Date:May 2004
Publisher:McGraw-Hill Companies
Length:240 Pages
Weight:1.15 lbs.
Dimensions:0.9" x 6.2" x 9.0"
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