The Market Value Process: Bridging Customer & Shareholder Value

by Alan S. Cleland and Albert V. Bruno

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Discover a unique, cross-functional approach to developingstrategy Earn the loyalty of your customers and the allegiance of yourshareholders at the same time. The Market Value Process provides agroundbreaking, practical approach to linking customer andshareholder value in a marketplace where price-cutting is king. Itdetails a twelve-step framework for determining how well customerneeds are being met, building strategies for meeting those needs, and ensuring those strategies create enough customer andshareholder value to work successfully. With new thoughts on topicssuch as teamwork and core competencies, this book defines a generalmanagement and financial approach to strategy building everyexecutive should consider.

Format:Hardcover

Language:English

ISBN:0787902756

ISBN13:9780787902759

Release Date:August 1996

Publisher:Jossey-Bass

Length:272 Pages

Weight:1.36 lbs.

Dimensions:1.0" x 7.3" x 9.6"

Related Subjects

Business Business & Finance Business & Investing Economics Education & Reference Investing Investments & Securities Management & Leadership Marketing Marketing & Sales

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The Market Value Process: Bridging Customer & Shareholder Value

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