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Paperback The Marketing Casebase: Short Examples of Marketing Practice Book
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ISBN: 0415103215

ISBN13: 9780415103213

The Marketing Casebase: Short Examples of Marketing Practice

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An organization's success in formulating, implementing and controlling marketing strategies depends on the ability to apply marketing theories to real-life situations. This book provides valuable practical examples of theoretical concepts and marketing techniques which will be useful for students and lecturers alike. Eg.s drawn from wide range of quality sources eg newspapers, business magazines and texts

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Format: Paperback

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We receive fewer than 1 copy every 6 months.

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Business Business & Investing Economics

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