The Marketing Decision Maker from Mkis to Mdss

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This text focuses on the harnessing of technological developments to enable marketeers to gather and use information to retain competitive superiority.

Format:Paperback

Language:English

ISBN:0702130427

ISBN13:9780702130427

Release Date:December 1994

Publisher:Juta & Company

Length:224 Pages

Weight:0.76 lbs.

Dimensions:0.4" x 6.7" x 9.7"

Related Subjects

Business Business & Investing

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The Marketing Decision Maker from Mkis to Mdss

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