The Marketing Gurus: Lessons from the Best Marketing Books of All Time
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Book Overview
Insightful summaries from 17 classic marketing books. Since 1978 Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. It has won acclaim and popularity for its services to business. For the first time ever, Soundview is bringing together summaries of 17 essential marketing classics in a single volume. Includes information from: The Tipping Point, Purple Cow, The Anatomy of Buzz, Positioning, Crossing the Chasm, The Popcorn Report, Kotler on Marketing and Relationship Marketing.
Format:Hardcover
Language:English
ISBN:1591841054
ISBN13:9781591841050
Release Date:July 2006
Publisher:Portfolio
Length:290 Pages
Weight:1.10 lbs.
Dimensions:1.1" x 6.2" x 9.4"
Age Range:18 years and up
Grade Range:Postsecondary and higher
Related Subjects
Business Business & Investing Economics Education & Reference Marketing Marketing & SalesCustomer Reviews
3 ratings
Really great summary
Published by Thriftbooks.com User , 17 years ago
I already owned and read a number of the books, but I found it worthwhile to review what I've already gone over. The book contained tight summaries of interesting marketing book. I could use it to help make the elevator pitch and flesh out concepts with my wife, who is launching her own business. The book helps to quickly cover the basics of many important marketing concepts. Some of them are IT / New technology startups - which she isn't interested in, but others may be.
The Cliff Notes Version to Great Marketing
Published by Thriftbooks.com User , 17 years ago
A "Cliff Notes" version of some of the top marketing books published. If you can't read all of the titles individually, this summary compilation makes for a good thought provoking start.
Guru Review....excellent
Published by Thriftbooks.com User , 18 years ago
I had to pick a book and write a review as part of an assignment of for may graduate marketing class. Having no marketing experience I took a shot in the dark and picked this book. I am so glad I did. Although the authors of the original full-text versions would disagree, Mr. Murray "readers digest" summaries of the book were terrific. This book allowed me a great overview of 17 marketing books in one. For someone new to marketing it was so quick and excellent reading to get me up to speed. You'll have to wait for a experienced marketing major for their judgment. I felt it should be required reading for anyone who wants to know more about marketing but don't have the time to read all the full-text versions.
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