The Marketing of Sport

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This book sets an agenda for the future development of sport marketing and raises the profile of sport as a focus for academic study. The reader is also encouraged to develop a critical appreciation... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:027368826X

ISBN13:9780273688266

Release Date:June 2007

Publisher:FT Press

Length:555 Pages

Related Subjects

Sports & Outdoors Sports & Recreation

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The Marketing of Sport

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