The Measurement of Meaning
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Book Overview
In this pioneering study, the authors
deal with the nature and theory of meaning and present a new, objective
method for its measurement which they call the semantic differential.
This instrument is not a specific test, but rather a general technique of
measurement that can be adapted to a wide variety of problems in such areas
as clinical psychology, social psychology, linguistics, mass communications,
esthetics, and political science. The core of the book is the authors' description,
application, and evaluation of this important tool and its far-reaching
implications for empirical research.
deal with the nature and theory of meaning and present a new, objective
method for its measurement which they call the semantic differential.
This instrument is not a specific test, but rather a general technique of
measurement that can be adapted to a wide variety of problems in such areas
as clinical psychology, social psychology, linguistics, mass communications,
esthetics, and political science. The core of the book is the authors' description,
application, and evaluation of this important tool and its far-reaching
implications for empirical research.
Format:Paperback
Language:English
ISBN:0252745396
ISBN13:9780252745393
Release Date:September 1967
Publisher:University of Illinois Press
Length:360 Pages
Weight:1.05 lbs.
Dimensions:1.0" x 5.5" x 8.0"
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