The Media in Your Life: An Introduction to Mass Communication
Written by three highly regarded scholars & teachers, this text explores the social, historical, economic, & technological implications of the media in our culture & how to use the media effectively... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0205387012
ISBN13:9780205387014
Release Date:June 2003
Publisher:Allyn & Bacon
Length:475 Pages
Weight:2.26 lbs.
Dimensions:0.8" x 8.5" x 11.0"
Related Subjects
Business Business & Finance Business & Investing Business Communication Communication Communication & Journalism Communication & Media Studies Communications Education & Reference Humanities Language Arts Linguistics Media Studies Performing Arts Politics & Government Politics & Social Sciences Skills Social Science Social Sciences Textbooks Words, Language & GrammarCustomer Reviews
1 rating
Media in your Life is Must Reading for Mass Com Students
Published by Thriftbooks.com User , 24 years ago
This book is an excellent introduction to mass media in America. It is one of the few attempts around to draw together a look at the various forms of mass communications--from MTV to the movies to the Internet. While intended for the college student, it also is a good reference for anyone seeking to understand the rapidly changing media landscape in America.
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