The Medium and the Message: Television Advertising and American Elections

by Kenneth M. Goldstein and Patricia Strach

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This unique book uses a combination of sophisticated methodologies and cutting edge data to present accessible insights on American politics and campaign advertising in the United States. KEY TOPICS... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0131777742

ISBN13:9780131777743

Release Date:November 2003

Publisher:Pearson

Length:164 Pages

Weight:0.56 lbs.

Dimensions:0.4" x 6.1" x 8.9"

Related Subjects

Political Science Politics & Social Sciences

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The Medium and the Message: Television Advertising and American Elections

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