The Men Behind Def Jam
Having introduced the world to LL Cool J, the Beastie Boys, Public Enemy, DMX and Jay-Z, the label formed by hustler-incarnate Russell Simmons and A & R maverick Rick Rubin has now successfully marketed what was a ghetto phenomenon into the most pervasive youth culture of the late 20th century.
This book documents the growth of Def Jam from humble origins to its current status as the preeminent black music label of the 80s and 90s.
Format:Paperback
Language:English
ISBN:0711988730
ISBN13:9780711988736
Release Date:June 2002
Publisher:Omnibus Press
Length:276 Pages
Weight:1.05 lbs.
Dimensions:0.8" x 6.0" x 8.9"
Customer Reviews
1 rating
Off the hook, read this book
Published by Thriftbooks.com User , 22 years ago
Alex Ogg did a superb job in his book on Russel Simmons and Rick Rubin, founders of the record label, "Def Jam". Ogg gave the men who launched the careers of Jay-Z, LL Cool J, Run-DMC, the Beastie Boys, and other stars of hip hop their props. While I found it was an insightful read, I discovered that homorous touches and memorable moments abound throughout the book. Since I am an fan of the Beastie Boys, I enjoyed the early part of the book which dealt with the rap/rock phenomenon in the 1980's, although I was a bit dissapointed that Ogg didn't delve more deeply into how Rubin got to be friends and roomates with Adam Horovitz (Ad-Rock of Beastie-Boy fame.) Nevertheless, Alex Ogg, a gifted writer, knows how to put together a good Def Jam history book, and without a doubt loves hip-hop very much.
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