The Moral Dimension of Marketing: Essays on Business Ethics

by D. Kirk Davidson

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The Moral Dimension of Marketing is a collection of essays that explores the tension between economics and ethics that all marketing executives face on a daily basis. The essays are all based on... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:087757300X

ISBN13:9780877573005

Release Date:January 2002

Publisher:Cengage Learning

Length:197 Pages

Weight:0.65 lbs.

Dimensions:0.4" x 5.9" x 8.9"

Related Subjects

Business Business & Finance Business & Investing Business Ethics Economics Education Education & Reference Ethics Instruction Methods Marketing

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The Moral Dimension of Marketing: Essays on Business Ethics

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