The New Global Brands: Managing Non-Government Organizations in the 21st Century

by John A. Quelch and Nathalie Laidler-Kylander

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THE NEW GLOBAL BRANDS: MANAGING NON-GOVERNMENT ORGANIZATIONS IN THE 21ST CENTURY includes twelve Harvard Business School cases involving not-for-profit agencies and how these agencies establish brand... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:032432023X

ISBN13:9780324320237

Release Date:February 2005

Publisher:Thomson South-Western

Length:324 Pages

Weight:1.60 lbs.

Dimensions:0.8" x 7.6" x 9.2"

Related Subjects

Business Business & Finance Business & Investing Economics Global Marketing Philanthropy & Charity Politics & Social Sciences Social Science Social Sciences Textbooks

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The New Global Brands: Managing Non-Government Organizations in the 21st Century

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