." . . the most comprehensive look yet at how small business owners can use the Internet to their maximum advantage. If you're thinking about doing business on the Internet or even if you are already up and running, this book is a critical resource that you can't afford to be without " --Entrepreneur magazine Everything you need to know about doing business on the Internet is in this book. Totally revised and updated, this bestselling guide gives you clear answers to all of your Internet business questions, including: WHO is using the Internet? WHAT are businesses and organizations doing on the Internet and the World Wide Web? WHY are so many businesses, from one person start-ups to large corporations, getting connected to the Internet? WHERE can you get Internet access? HOW do you actually use the Internet for business? Packed with valuable information on the recent growth and changes in the Internet, including the explosion of the World Wide Web, this resource gives you step-by-step advice for conducting all sorts of business from doing market research and obtaining competitive information, to announcing products and making sales.
This is a totally brilliant book. At the time it was written, it was out front of the whole pack, and jammed with essential, intellegent information. Dont' read this now for current information, since it was published many years ago. Read it now because it represents simply the absolute best of Internet business literature.
Solid
Published by Thriftbooks.com User , 22 years ago
Solid book. Now old, but classic. As with all business and the net books, watch your pulications dates. This one still holds up in the theoretical sections, but of course, is not current for technology, but smart readers could intuit this from pub dates. A classic, first-of-its-kind book. Solid, solid book.
Wow! This book is marvelous... intellectual.
Published by Thriftbooks.com User , 25 years ago
This is one of those books. Conceptually rigorous, and full of important information. I appreciate the intellectual approach... a real relief from the mindless "make money now" chatter. Being a seminal book, it is a bit older than other books, but I still found it totally useful and helpful. No lightweight drivel here.
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