The New Publicity Kit
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Book Overview
A public relations specialist with over 40 years of experience provides up-to-the-minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV. Actual releases from professional publicists enable readers to utilize these samples in order to prepare top-quality press releases. Features advice on how to get along with the news media, prepare press kits and hold a press conference, photo transmissions, statistics on media readers, viewers and listeners plus reasons why releases are rejected and how to avoid them.
Format:Paperback
Language:English
ISBN:0471080144
ISBN13:9780471080145
Release Date:June 1995
Publisher:Wiley
Length:352 Pages
Weight:1.40 lbs.
Dimensions:0.8" x 8.2" x 11.1"
Customer Reviews
2 ratings
This book is great!
Published by Thriftbooks.com User , 23 years ago
If you need a simple "how to" book about publicity- you found it here. Easy to read and full of lots of great information. Absolutely worth buying.Rick Frishmman, President of Planned TV Arts co-author of GUERRILLA PUBLICITY (Adams zmedia) andGUERRILLA MARKETING FOR WRITERS (Writers Digest Books)
Very Helpful Book
Published by Thriftbooks.com User , 25 years ago
This book is above average in bringing to your table the parts of a publicity project. It disects the task and offers bite sized pieces to work on. The book includes a section for people new at writing--with lots of examples. If you are responsible for the publicity/Public Relations of your company or organization--this is the book for you!
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