Part I - The New World of Economic Thinking: Economic Thinking.- Anything Worth Doing Is Not Necessarily Worth Doing Well.- Maslow's Hierarchy of Needs-And Economist's Demand.- Part II -The New World of Market Economics: Price and the "Law of Unintended Consequences".- Pricing Lemons, Views, and University Housing.- Markets and More Markets.- Part III - The New World of Personal Economics: Marriage, Family, and Divorce.- Sexual Behavior.- Exploitation of Affection.- Dying: The Most Economical Way to Go!.- Cheating and Lying.- Fat Economics.- Part IV - The New World of Pricing Strategies: Why Sales.- Why Popcorn Costs So Much at the Movies.- Why So Many Coupons.- Why Some Goods Are Free.- The Question of Queues.- Part V - The New World of College and University Education: The University Economy.- The Economics of Learning.- Does the NCAA Exploit College Athletes?.- Why Professors Have Tenure and Business People Don't.- Part VI - The New World of Contrarian Economics: Public Choice Economics.- In Defense of Monopoly: Behavioral Economics.- Behavioral Economics.- Problems with Behavioral Economics.- Why Men Earn More on Average than Women-And Always Will.