The Perfect Sales Piece: A Complete Do-It-Yourself Guide to Creating Brochures, Catalogs, Fliers, and Pamphlets
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Book Overview
Instructs the reader on the step-by-step procedures of literature production--from initial concept to final publication. Covers copywriting, illustrations and design, along with the production process itself. Discusses the latest desktop publishing technologies as well as illustrates which typefaces, folding and binding techniques work and which don't.
Format:Paperback
Language:English
ISBN:0471004111
ISBN13:9780471004110
Release Date:August 1994
Publisher:Wiley
Length:237 Pages
Weight:0.10 lbs.
Dimensions:0.5" x 7.5" x 9.5"
Customer Reviews
1 rating
Robert W. Bly told me exactly what I needed to know
Published by Thriftbooks.com User , 27 years ago
This book is an excellent guide for the novice who needs to know how to plan, design, and write a sales brochure for his/ her business. I used it to learn the basics, which I used to produce two sales brochures that greatly pleased the clients: one a non-profit and the other a growing hi-tech firm. Start with this one. It's very good indeed
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