The Platinum Rule for Sales Mastery

"The Platinum Rule for DISC Sales Mastery" by Dr. Tony Alessandra, Scott Michael Zimmerman and forwarded by Dave Togo, is not just a book; it's a revelation in the world of sales psychology and personal development. This book adeptly transforms the traditional sales narrative by integrating the DISC personality assessment with the Platinum Rule, advocating for treating others the way they want to be treated, rather than how you might prefer to be treated. From the very first chapter, the reader is engaged with a clear, compelling introduction to the DISC model — Dominance, Influence, Steadiness, and Conscientiousness — which lays the groundwork for understanding human behavior in a sales context. The author masterfully weaves theoretical insights with practical applications, making the book a treasure trove for both novice salespeople and seasoned professionals looking to refine their techniques. What truly sets this book apart is its focus on empathy and adaptability in sales. The Platinum Rule, as expounded here, isn't just about sales tactics; it's about building authentic, lasting relationships with clients. The author uses real-world examples, case studies, and interactive exercises that not only illustrate these concepts but also actively involve the reader in mastering them. This hands-on approach ensures that the lessons are not just read but experienced, providing a much deeper level of understanding and retention. The book's structure is intuitive, with each section building upon the last. It starts with self-assessment, moves into understanding client types, and then delves into how to tailor your sales approach based on these insights. The section on how to shift your communication style depending on the client's DISC profile is particularly enlightening, offering scripts and scenarios that are both realistic and actionable. Moreover, "The Platinum Rule for DISC Sales Mastery" doesn't shy away from the emotional intelligence required in effective sales. It addresses how to handle rejection, manage stress, and maintain motivation, aspects often overlooked in sales literature but crucial for long-term success. The author's voice is encouraging, almost like a mentor guiding you through the ups and downs of the sales profession. The production quality of the book is also noteworthy. The layout, with its clear formatting and visual aids, complements the text, making complex ideas digestible. The inclusion of QR codes for additional resources or online tools further enhances the learning experience, showing the author's commitment to providing comprehensive support to the reader. In conclusion, "The Platinum Rule for DISC Sales Mastery" is a must-read for anyone in sales or anyone interested in understanding human behavior in professional interactions. It's not just about selling; it's about connecting, understanding, and growing both personally and professionally. This book has the potential to redefine how sales are approached, making it not just a transaction but a transformative experience. Highly recommended for its depth, practicality, and the genuine care it shows for the reader's success.

I wish I had this book when it was first published more than 10 years ago! This book has taught me so much about Behavior patterns and how to deal with people more effectively based on their needs. Excellent read and worth the money!

The principles found in the Platinum Rule for Sales Mastery are so easy to understand and use; you will be using them in your next sales call. These principles lead to increased sales, better relationships (with family, friends, customers, coworkers ...) and more business. Embrace these ideas and the sky is the limit.