The Platinum Rule for Trade Show Mastery: The Expert Exhibitor's Guide to Profit-Producing Trade Shows and Corporate Events
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Book Overview
Increase Profits and Reduce Stress in your Trade Shows and Corporate Events! A few short years ago, there was little need for this book. However, the trade show and event marketplace has drastically changed. Shows and events used to be ""a cost of doing business"" but are now considered an investment that adds to or subtracts from the bottom line. Today, exhibit and event managers deal with the pressure of shrinking budgets and higher expectations. ""R.O.I."" is the corporate buzzword for ""Show me the money!"" So ask yourself this question: ""Can I show anyone the money for my trade show investment?""
Format:Paperback
Language:English
ISBN:1600373291
ISBN13:9781600373299
Release Date:December 2007
Publisher:Morgan James Publishing
Length:217 Pages
Weight:0.75 lbs.
Dimensions:0.6" x 6.1" x 9.0"
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