Emmy Award-winning sports broadcaster James Brown addresses the negativity often surrounding the sports world and identifies ten positive character traits that can be attained and learned through athletics--including examples of outstanding individuals in sports today who are making a difference for good. Following the release of a video of Baltimore Ravens running back Ray Rice violently striking his wife in an elevator in 2014, James Brown ignited a media firestorm when he spoke from the heart about domestic violence to the primetime audience of Thursday Night Football . Compelled to address the adverse social problems perpetuated in the sports world, Brown continues the conversation by focusing on how athletics can be an excellent venue for developing upright and noble character. In his new book, Brown speaks directly to men with a call to action for representing and promoting ten essential character traits that embody a moral and virtuous man. Within each chapter, he focuses on a specific lesson with examples of people in sports today who exemplify those traits and truly live up to the best values of athletics and society. The professional sports world has been tainted by dark stories of an aberrant few who overshadow the positive work of the vast majority. Brown wants to show how sports can be a beneficial outlet and helpful tool for raising young, respectful men who will lead by example into the next generation.
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