The Power of Product Platforms: Building Value and Cost Leadership
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Book Overview
Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0684825805
ISBN13:9780684825809
Release Date:March 1997
Publisher:Free Press
Length:267 Pages
Weight:1.24 lbs.
Dimensions:1.0" x 6.3" x 9.6"
Customer Reviews
5 ratings
must read for product architect
Published by Thriftbooks.com User , 20 years ago
If you are senior RD, then it's the book for you, especially in hardware system industry. I personally appreciate the section of composite design and the concept of product platform. It provide general guide to learn from competitor and way to surpass them.Software portion is not recommended since the example it provide is not solid enough to work out the argument to apply the same concept to software. However, you may workout your ideas from original platform concept in software planning. Maybe. It remain as a question to me until now.
A must read
Published by Thriftbooks.com User , 22 years ago
This book changed how I approach product design. It focuses on designs that will succeed in the market place. It's not a book specifically on designing for a market, but how a set of systems built on a common platform will allow you to compete in multiple markets at the same time. Meyer and Lehnerd combine marketing, manufacturing, design and strategy. It's loaded with great examples from companies like Black and Decker and EMC. Also impressive is that the authors show how apply platform principles in software and service markets as well as traditional manufacturing
Position a product line for sustained success.
Published by Thriftbooks.com User , 22 years ago
This terrific book explains how to plan and execute a product platform which leads to a series of continuously improved products. We have used the system at our company to plan and evolve both software products and services. We have been able to spin out many different services that seem very different, but were really variations on the basic platform we had previously built. We can provide tailored solutions for clients with less than 10% of the effort that went into the initial platform development.
A new follow up to the Power of Product Platforms coming....
Published by Thriftbooks.com User , 24 years ago
As the co-author of this book,using this text in teaching at 3 universities, Northeastern, Boston Univ. and U. Of Penn. in their graduate programs, I have come to realize the power of this book's teachings, its rules and tools for robust product platforms and derivative products, goods and services as well as software platforms.We are now in the 4th edition and have published it in Spanish with a Barcelona publisher.Companies that Marc Meyer and I consult with have found it extremely informative and useful.Our follow up book will be an extension of this book, filled with rich examples of applications to goods, services, software and processes.Included will be workshop materials for easy application to the users' unique products and business services.Keep looking.......Al Lehnerd
Fantastic book, easy to read, to the point, insightful
Published by Thriftbooks.com User , 25 years ago
After taking a course at Northeastern University taught by Marc Meyers I decided to read his books. He is very forward thinking and offers ideas coupled with real-world experiences. This book is a must read, right up there with The Goal. As a supply-chain consultant, I give this book to my clients to read.
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