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Hardcover The Profit Impact of Marketing Strategy Project Book
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ISBN: 0521840538

ISBN13: 9780521840538

The Profit Impact of Marketing Strategy Project

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Format: Hardcover

Condition: Very Good

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Book Overview

Continuing developments in strategic thinking, econometric methods, technology and competition make it necessary to revisit the ideals and achievements of the Profit Impact of Marketing Strategy (PIMS) project to explore unresolved issues and discover new potential. This book assesses PIMS' contribution to research and practice. New ways of thinking about, and working with, the strategy are offered, and the effectiveness of the original project is explored.

Related Subjects

Business Business & Investing Econometrics Economics Management Management & Leadership Marketing Marketing & Sales Sales & Selling Systems & Planning

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