The Psychology of a Sale is a book written by Lindsay Forbes in 1914 that explores the practical application of psychological principles to the processes of selling life insurance. The author delves into the various factors that influence a customer's decision-making process, such as their emotions, motivations, and perceptions. He also discusses the importance of building trust and establishing a rapport with potential clients, as well as the role of effective communication in closing a sale. The book provides a comprehensive guide for salespeople in the insurance industry, offering insights and strategies for maximizing their success in this field. Overall, The Psychology of a Sale is a valuable resource for anyone interested in understanding the psychology behind successful sales and marketing.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
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