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Hardcover The Psychology of Advertising Book
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ISBN: 0415442737

ISBN13: 9780415442732

The Psychology of Advertising

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Format: Hardcover

Condition: Very Good

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Book Overview

The Psychology of Advertising offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links... This description may be from another edition of this product.

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Business Business & Investing Psychology

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