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Medical Books > Psychology Books
Paperback The Psychology of Attitudes and Attitude Change Book
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ISBN: 141292975X

ISBN13: 9781412929752

The Psychology of Attitudes and Attitude Change

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Book Overview

Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reaching field. Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead.

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Psychology Self Help Self-Help Self-Help & Psychology Social Psychology & Interactions

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