The Psychology of Television

by John Condry

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Book Overview

This volume addresses the content of television -- both programs and advertisements -- and the psychological effects of the content on the audience. The author not only reports new research, but explains its practical applications without jargon. Issues are discussed and described in terms of psychological mechanisms and causal routes of influence. While primarily referring to the American television industry and American governmental regulations, the psychological principles discussed are applicable to television viewers world wide.

Format:Paperback

Language:English

ISBN:0805806210

ISBN13:9780805806212

Release Date:August 1989

Publisher:Routledge

Length:340 Pages

Weight:1.23 lbs.

Dimensions:0.7" x 6.0" x 9.0"

Related Subjects

Language Arts Social Science Social Sciences

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The Psychology of Television

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