Quest for Identity: Corporate Identies, Strategies, Methods and Examples

by Klaus Schmidt and Chris Ludlow

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Corporate identity is a matter of urgent importance for all firms be they well established, changing on account of a merger or simply wishing to reinvent themselves. This book reports on the current... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0304334111

ISBN13:9780304334117

Release Date:January 1996

Publisher:Cassell

Length:206 Pages

Weight:2.28 lbs.

Dimensions:0.8" x 8.9" x 10.2"

Related Subjects

Biography & History Business Business & Investing Company Profiles Management & Leadership Strategy & Competition

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Quest for Identity: Corporate Identies, Strategies, Methods and Examples

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