The Quest for Loyalty: Creating Value Through Partnership
This collection of articles and interviews from the Harvard Business Review, should help business leaders understand, integrate and manage the various dimensions of loyalty in their compaines. The book also features contributions from authors such as Hamel, Prahalad, Porter, Handy and Drucker. It demonstrates a need for understanding loyalty from customers, investors, employees and strategists.
Format:Hardcover
Language:English
ISBN:0875847455
ISBN13:9780875847450
Release Date:November 1996
Publisher:Harvard Business Review Press
Length:278 Pages
Weight:1.45 lbs.
Dimensions:1.1" x 6.4" x 9.5"
Customer Reviews
1 rating
THE WAY TO KEEP CUSTOMERS. READ THIS BOOK
Published by Thriftbooks.com User , 26 years ago
This book is great. We read it in the management team in our company. It gave focus to our customer satisfaction strategy. It is easy to read, and the examples given are very appropiated.
Copyright © 2025 Thriftbooks.com
Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
