The Referral Engine: Teaching Your Business to Market Itself
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Book Overview
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk w
Format:Hardcover
Language:English
ISBN:1591843111
ISBN13:9781591843115
Release Date:May 2010
Publisher:Portfolio
Length:243 Pages
Weight:1.01 lbs.
Dimensions:1.0" x 6.3" x 8.9"
Age Range:18 years and up
Grade Range:Postsecondary and higher
Related Subjects
Business Business & Investing Economics Industries & Professions Marketing Marketing & SalesCustomer Reviews
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