The Regional Multinationals: MNEs and 'Global' Strategic Management

by Alan M. Rugman

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Although many firms label themselves global, very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0521603617

ISBN13:9780521603614

Release Date:February 2005

Publisher:Cambridge University Press

Length:290 Pages

Weight:2.31 lbs.

Dimensions:9.6" x 0.7" x 6.7"

Related Subjects

Business Business & Investing Economics

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The Regional Multinationals: MNEs and 'Global' Strategic Management

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