The Regis Touch: New Marketing Strategies for Uncertain Times
Offers proven techniques for positioning products and companies in a changing marketplace, creating new markets, monitoring market shifts, and maintaining a flexible market plan.
Format:Paperback
Language:English
ISBN:0201139642
ISBN13:9780201139648
Release Date:January 1986
Publisher:Basic Books
Length:193 Pages
Weight:0.50 lbs.
Dimensions:0.5" x 5.3" x 8.2"
Related Subjects
Business Business & Investing Economics Marketing Marketing & Sales Research Sales & SellingCustomer Reviews
1 rating
Marketing & Disruptive Technologies
Published by Thriftbooks.com User , 21 years ago
Very good book that explains how to market technology products. Buy this book and "Crossing the Chasm" by Geoffrey Moore to get a good understanding of the specifics of technology marketing."The Regis Touch" is a book from the eighties but is still very interesting and insightful, with lessons you can use today.
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