The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction

by Forrest Morgeson, Tomas Hult, David Vanamberg, et al.

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Defining Customer Satisfaction: A Strategic Company Asset?Customer Expectations: What Do Your Customers Demand?Perceived Quality: Does Performance Matter?Perceived Value: Is It Really All About Price?ACSI: Is Satisfaction Guaranteed?Customer Complaints: Learning to Love Your Angry CustomersCustomer Loyalty: Hey, Stick around for a While!Satisfied Customers: An Asset Driving Financial PerformanceYour Future: Opportunities for Customer Centricity and Satisfaction

Format:Paperback

Language:English

ISBN:3030135640

ISBN13:9783030135645

Release Date:August 2021

Publisher:Palgrave MacMillan

Length:211 Pages

Weight:0.72 lbs.

Dimensions:0.5" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics

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The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction

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