The Rhetoric and Reality of Marketing: An International Managerial Approach

by Philip J. Kitchen

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This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0333987322

ISBN13:9780333987322

Release Date:April 2003

Publisher:Palgrave MacMillan

Length:202 Pages

Weight:0.88 lbs.

Dimensions:0.7" x 6.3" x 8.8"

Related Subjects

Business Business & Investing Economics

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The Rhetoric and Reality of Marketing: An International Managerial Approach

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