The Search for a Method: Focus Groups and the Development of Mass Communication Research

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""This is a beautifully integrated volume on the contexts and beginnings of the focus group technique."" -Robert Merton, professor emeritus, Columbia University Covering the origins, path, and... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1860205402

ISBN13:9781860205408

Release Date:September 2003

Publisher:University of Luton Press

Length:256 Pages

Weight:1.19 lbs.

Dimensions:0.7" x 6.2" x 9.2"

Related Subjects

Arts, Music & Photography Performing Arts Social Science Social Sciences

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The Search for a Method: Focus Groups and the Development of Mass Communication Research

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