The Social Commerce Handbook: 20 Secrets for Turning Social Media Into Social Sales
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THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY.
"The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency
Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.
Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20secrets for turning "Likes" into "Buys".
The power of social utilityThe appeal of social giftingThe importance of social curationThe role of social statusThe value of social intelligenceFormat:Paperback
Language:English
ISBN:0071802029
ISBN13:9780071802024
Release Date:October 2012
Publisher:McGraw-Hill Companies
Length:208 Pages
Weight:0.70 lbs.
Dimensions:0.6" x 6.0" x 8.9"
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