The Social License: How to Keep Your Organization Legitimate

by John Morrison

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Book Overview

A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.

Format:Hardcover

Language:English

ISBN:1137370718

ISBN13:9781137370716

Release Date:August 2014

Publisher:Palgrave MacMillan

Length:187 Pages

Weight:0.85 lbs.

Dimensions:0.9" x 5.6" x 8.6"

Related Subjects

Business Business & Investing Economics

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The Social License: How to Keep Your Organization Legitimate

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