The Sport Business Future

by Aaron Smith, Hans Westerbeek, Aaron C.T. Smith

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The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally friendly 'green' sport. The Sport Business Future, written by experts in the area, is a contentious but influential contribution to debates about sport, business and society in the future.

Format:Hardcover

Language:English

ISBN:140391267X

ISBN13:9781403912671

Release Date:June 2004

Publisher:Palgrave MacMillan

Length:210 Pages

Weight:1.06 lbs.

Dimensions:0.7" x 6.2" x 9.6"

Related Subjects

Business Business & Investing Economics Sports & Outdoors Sports & Recreation

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