The Strategy of Desire

by Ernest Dichter

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Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving,... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0765808943

ISBN13:9780765808943

Release Date:April 2002

Publisher:Routledge

Length:328 Pages

Weight:0.20 lbs.

Dimensions:0.8" x 6.4" x 8.8"

Related Subjects

Business Business & Investing Economics Psychology

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The Strategy of Desire

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