The Successful Coffee House: 22-Day Action Plan to Create a Relevant and Profitable Business
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Book Overview
The Successful Coffee House is a roadmap for owners of retail specialty coffee businesses. It offers 22 practical and inspiring "Action Days " that will set your imagination and business plan ablaze, including: - Creating your own Specific Brand Image (SBI) - Developing a flexible business that can evolve with industry trends - Using holistic branding to maximize your customer experience - Crafting a business that is unique with uncompromising quality - Creative ways to differentiate your coffee house - Barista hiring tips to ensure an engaging culture - Techniques to keep your staff motivated - Today's coffee house design trends - The role of the professional barista - Creating your own business plan - Weekly Playbook to increase ticket averages
Format:Hardcover
Language:English
ISBN:0692441875
ISBN13:9780692441879
Release Date:June 2015
Publisher:Dillanos Coffee Roasters, Inc
Length:130 Pages
Weight:0.70 lbs.
Dimensions:0.4" x 5.5" x 8.5"
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