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Paperback The Tall Lady with the Iceberg: The Power of Metaphors to Sell, Persuade & Explain Anything to Anyone Book
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ISBN: 0976279444

ISBN13: 9780976279440

The Tall Lady with the Iceberg: The Power of Metaphors to Sell, Persuade & Explain Anything to Anyone

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Join the ranks of five-star speakers and salespeople - learn how to weave the magic of metaphors into your business arguments to sell an idea; clear up confusion; shake up indifference; close a sale; vaporize objections; wow an audience; inspire action; and drive home a point. Packed with more than 250 examples from business, politics, and media, plus a unique Four Step Model to show anyone easily and quickly how to become a master of metaphor.


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Format: Paperback

Condition: New

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