The Uses of Mass Communications: Current Perspectives on Gratifications Research

by Elihu Katz

No Customer Reviews

Select Format

Select Condition

Book Overview

The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.

Format:Hardcover

Language:English

ISBN:0803903405

ISBN13:9780803903401

Release Date:February 1975

Publisher:Sage Publications, Inc

Length:318 Pages

Weight:1.50 lbs.

Related Subjects

Language Arts Social Science Social Sciences

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2025 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ^® and the ThriftBooks ^® logo are registered trademarks of Thrift Books Global, LLC

The Uses of Mass Communications: Current Perspectives on Gratifications Research

Select Format

Select Condition

Recommended

Book Overview

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us